Google Analytics

Google Analytics - configuration guides

Google Analytics is practically the starting point for understanding website traffic - it's worth considering as a base in a small to medium-sized business' digital strategy. This free platform provides details about user behavior, traffic sources and content effectiveness, although interpreting the data seems to require context and time.

In this category you will find practical implementation guides on popular platforms: WordPress, Shopify, WooCommerce or Magento. We'll show you how to set up conversion tracking, set business goals and segment your audience - because the default settings are often not enough.

We also discuss Google Tag Manager integration, which makes it easier to manage tags without burying them in site code and may suggest faster implementations. We pay special attention to the transition from Universal Analytics to GA4: the event-based model requires a different approach, so we describe the differences, the migration process and new automated report suggestions.

There's also more advanced material, from e-commerce tracking to analyzing conversion paths and fixing problems with data duplication or internal traffic filtering. Each guide includes specific steps, screenshots and realistic configuration examples tailored to the needs of SMEs; in practice, simpler solutions often work better than theoretical "ideal" settings.