Google Ads

Google Ads- configuration and optimization of PPC campaigns

Google Ads is an effective advertising tool that, if approached head-on, can really translate into business results. In this category you will find practical, technical guides about managing PPC campaigns in the Google ecosystem, but without promises of "golden patents." It may be that certain solutions work better for one business than for another - it's worth testing it on the data.

We explain how to properly set up a Google Ads account, implement conversion tracking systems (such as purchase tracking in WooCommerce or event tracking in Shopify), and how to link ads to analytics tools. We describe the differences between search network, display, YouTube and Shopping campaigns, and suggest how to match the type of campaign to the specifics of your store or service.

We've paid a lot of attention to automation and tools that speed up work. We've written about integrating Google Ads with CRM (e.g. HubSpot, Salesforce), e-commerce systems and reporting tools. We discuss Google Ads scripts, the principle of Smart Bidding (powerful, but not always universal) and practical ways to use Google Analytics data for optimization.

You'll also find instructions on how to configure tags and pixels, implement extended conversions, work with Google Ads API, and connect platforms to third-party automation tools. Each article includes specific steps, screenshots and realistic implementation examples for SME companies.