Local SEO

Local SEO - guides and tips

Local SEO is a way to make your business visible to people looking for services in your immediate area. In this category you'll find practical advice - sometimes simple fixes that can have a noticeable effect, and other times longer actions that require patience.

We explain how to properly complete a Google My Business card: description, current photos, opening hours, categories and attributes; how to build local citations in industry directories and maps; and how to get and make sense of customer feedback (e.g., asking for reviews and responding to feedback). You'll also learn how to optimize your site for local phrases - meta, headings, text on service pages or landing pages for neighborhoods - and how to apply Schema.org structured data, such as opening hours, menus or lists of services offered.

We have specific examples for industries: restaurants (menus, online reservations), hair salons (gallery, price list), doctors' offices (specialties, appointment registration) and auto repair shops (repair coverage, parts availability). We don't promise miracles - the effects appear gradually and will probably require testing - but we will show practical steps that you can implement yourself or have your team implement. Take a look at the articles and see what works in your industry; it may suggest new directions.